Last Purchased

Displays how recently the product was last purchased, e.g. “Last purchased 6 hours ago”.

When to use

Place it near the product title or add-to-cart to add recency-based urgency.

Settings

• Text — your copy, using any of:
  • {last_purchased_at} / {last_purchased_at_relative} — product’s last purchase (absolute / relative). Off a product page, this falls back to the store’s last purchase.
  • {variant_last_purchased_at} / {variant_last_purchased_at_relative} — the selected variant’s last purchase.
  • Default: Last purchased {last_purchased_at_relative}.
• Maximum age to show — Always show / 1 hour / 24 hours / 3 / 7 / 30 days. Hides the block when the timestamps in your text are older than this.
• Custom CSS — under advanced settings.

Troubleshooting

• If nothing renders, the last purchase is older than Maximum age to show, or there is no purchase data yet.
• If you use a {variant_*} variable, confirm the block sits on a product page with a selected variant.