Post-purchase email

FiveOh can email your customers a few days after they ordered and ask them to review what they bought. The email links to a page where they rate every product of their order at once. Reviews written there are linked to the order and marked as Verified Buyer reviews.

Typical flow

1. Customer places an order.
2. FiveOh plans a review request email, to be sent the number of days after the order that you set.
3. Customer opens the review link in the email.
4. Customer writes the reviews on the Post Purchase Form page in your store.
5. The reviews are stored with the order and marked as Verified Buyer reviews.

Why use it

• Higher review collection rate than relying on product-page forms only
• Better timing control (for example days after purchase)
• Stronger trust signals through request-based context

What to configure

Before you turn the email on, place the Post Purchase Form block: the email links to it, and without it the link opens an empty page.

Then, in the app’s Settings under Review Collection by Email:

• Turn on Collect reviews by email?
• Set Delay in days after order was placed (1–30). The delay counts from the order, not from delivery, so choose enough days for the parcel to arrive and be tried out; 10 to 14 days work for most shops.
• Customize subject and body templates using the placeholders below
• Optionally enable discount rewards (see section below)

Email template placeholders

Use these in the email subject, text, and HTML fields:

• {first_name}, {last_name}, {full_name}: the customer’s name. Without a name, {first_name} and {full_name} read “there”.
• {review_link}: the unique link to the Post Purchase Form page. Must be present for the email to work.
• {shop_name}, {shop_email}: your store’s name and contact email.
• {shop_logo}: your store’s logo as an image, for the HTML email. {shop_logo_url} is its URL alone.
• {order_name}, {order_number}: the order, like #1001 and 1001.
• {item_count}, {order_total}, {currency}: the number of items, the order total and its currency.

Discount rewards

You can automatically send a discount code to customers after they submit a post-purchase review.

Enable Issue a discount code after post-purchase review submission in app settings, then configure:

• Discount type: percentage off or fixed amount off the full order
• Discount amount: the value (e.g. 10 for 10% or $10)
• Combinable discount classes: which other discounts this code can stack with: product discounts, order discounts, shipping discounts

The reward email uses its own separate subject/text/HTML templates with these placeholders:

• {first_name}, {last_name}, {full_name}, {shop_name}, {shop_email}, {shop_logo}, {shop_logo_url}: same as above
• {discount_code}: the generated discount code. Must be present for the reward to be delivered.

Best practices

• Send after delivery window, not immediately after purchase.
• Keep the email short with one clear call to action.
• Test the full flow with a real order before launching broadly.
• Pair with storefront app blocks so new reviews are visible quickly.

Quick links

Troubleshooting

• If emails are not sent, verify email collection is enabled and delay settings are valid.
• If customers land on invalid request pages, confirm the {review_link} placeholder is in the template.
• If reviews are unverified, test with a fresh order and link generated from a new request.
• If discount codes are not delivered, confirm {discount_code} is present in the reward email template.